Nix Gerson Media | Work
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Our work speaks for itself.

LA Baby Show Blogger Lounge: For the past two years we have implemented the influencer program for the LA Baby Show. This three month program includes, pre and post event outreach to the blogger and influencer community and production of a two day VIP Lounge to include brand activations during LA Baby Show. In our first year we hosted a VIP Red Carpet resulting in 22 interview videos plus an Event Overview that the event producers were able to use in their marketing. In our second year we produced the Broadcast Booth, offering bloggers the unique opportunity to interview brands during the event.  See all the picturesSee the videos. SOCIAL REACH: More than 100 LA area bloggers attended the event resulting in an overall social media reach of more than 3.5M across twitter, Facebook and Instagram, more than 2.6M impressions on Instagram, 8.5M timeline deliveries in twitter, numerous blog posts and product reviews.

One Haute Soiree: Adrianna Costa (Haute Moms Life blogger and entertainment reporter on CNN and Extra) launched a new Podcast One show around the same time she was due with baby #2. We partnered with Moms in Media, Pop Your Shop and Au Fudge to throw her a family-friendly VIP party to celebrate. More than 40 VIPs: celebrities (including Ione Skye, Amy Paffrath, Nadia Bjorlin and Michelle Stafford) and influencers (Veena Crownholm, Erin Ziering, Kelly Nishimoto and Erin Matzkin) attended the event. See all the photos or follow #HauteMomsLife. The event was co-sponsored by March of Dimes and PodcastOne and featured kids activities with Munchkin and City Moms App. Brand Activations: Alchemy 43, Au Fudge, Babyganics, Bashery & Co. BellyBandit, Coobie Seamless Bras, Erno Laszlo, Fujifilm Instax, Original Good Goods, Gotham Steel Pans, InstaTemp, The Lustr, Munchkin, Nesting Days, Pixels, The Pump Station & Nurtury, Seventh Generation and Skinfix Inc.

MomFair LIVE!: Laura Nix Gerson co-produced three MomFair LIVE! conferences – an annual recruiting and educational event that puts resources front and center with moms. Career coaches, experts and mentors were brought together to help moms transition back into their career. Speakers included Jess Weiner on the weekend her work with Barbie hit the cover of Time Magazine, published author Samantha Ettus, former CNN anchor Daryn Kagan and a special message from LA Mayor, Eric Garcetti. Our twitter party to promote #MomFair in 2013 placed us in the #4 spot trending on twitter,included 197 contributors, garnered 2.3 million impressions and had a reach of 648,000.

Unglue Live Facebook Stream Panel Discussion: unGlue came to us to help get the word out about their new app and the solution it provides parents and kids when it comes to screen time management. We produced a panel discussion to position CEO and founder Alon Shwartz as part of the conversation about screen time management and an expert in this space with fellow experts Lori Getz, Dr. Victoria Dunckley and parenting expert and best selling author Samantha Ettus. We invited parents and influencers to attend the discussion and streamed it live on Facebook garnering more than 10,000 views in the first few days. We also established a Facebook group called the Digital Balance Council where industry experts and concerned parents can discuss this issue and learn from each other.

NBC The Wall: MomAngeles hosted a special meet and greet with producer Andrew Glassman for a select group of family bloggers on the set of NBC’s The Wall at the Warner Brothers lot. Attendees got to take pictures on the stage and participate in a Charity Game. More than $2000 was raised for blogger’s favorite charities. As a result, we established relationships for NBC with influencers including Mrs. Kathy King, Round and Round Rosie and Selena Hughes. The social media posts from the event helped support local and national non-profits, gaining exposure for both the show and the organizations plus we built awareness of the show among a core group of influential parents.

Westfield Century City Playdates: We produced monthly “Playdates” at Westfield Century City for toddlers and preschool age kids, coordinating partnerships with local businesses, booking authors, party entertainers, and causes to create a unique year-long program that offered something a little different with each event. The kick-off event featured mask making activities with Seedling and P.S. ARTS. The calendar included actress Tammin SursokRuby of The Mother CoCrayon CollectionChudney Ross of Books & CookiesBaby FirstPJ Library and so many more plus select bloggers were invited each month to cover the events and participate in ongoing twitter chatter. See photos on Instagram and on Facebook

Nexcare Video: We wrote the script, scouted the location, and even starred in a video we co-produced with ModernMom on for Nexcare™ Brand from 3M offering the Nexcare Sensitive Skin Collection, a new line of first aid products specially formulated for sensitive or fragile skin.  We then partnered with Modern Mom to promoted the video through our community of influencers, website and our social media channels to boost views. You can watch the video here.   The video had over 5,000 views within the first 8 days of going live as part of the Modern Mom You Tube Channel.

Foodstirs Site Launch: During the beta launch for foodstirs, Laura Nix Gerson helped create a foundation for foodstirs digital marketing program, helped launch the first iteration of their website and assisted with day to day operations and general project management. We continue to support foodstirs via our MomAngeles site and look forward to all the great things they are implementing with their revised look and feel and new co-founder Sarah Michelle Gellar on board.